Click on a logo to see a sampling of some of the projects we’ve completed over many years for current and former clients.Scroll
Kansas State University Department of Clinical Sciences: Mobile Van Design
Challenge: Design a mobile van wrap that promotes the medical care KSU will give to shelter pets across the state to make more animals ready for adoption. Acknowledge the donors who make this service available while also providing a teaching opportunity and experience for the veterinary students who help staff the van.
Solution: Utilize the KSU mascot, the power cat, for instant recognition as a K-State vehicle. Brand the van “K-State Mobile Surgery Unit” and include the slogan “Future vets helping future pets.” Along with the Veterinary Health Center logo and images of a dog and cat, the design makes clear what services are offered and by whom.
Care Center – Ohio: Media Kit
Challenge: Create greater awareness of Care Centers’ services by building relationships with the media and providing them with easy access to accurate information and key personnel.
Solution: Develop an online media kit available to any and all media as a means to gain greater coverage to showcase new technologies, patient success stories, specialized treatment highlights, the life-saving blood bank, and other services to the community.
1st Pet Veterinary Centers: Rename and rebrand multiple locations into one
Challenge: Three practices in the Phoenix Valley had three different names but the same ownership. Client wanted to leverage the power of a larger entity and take advantage of economies of scale with one name, brand, website, and marketing plan.
Solution: Through a Discovery process, we evaluated the brand aspirations and goals for the company, gained a solid understanding of how they wished to be perceived, and how they functioned from a cultural perspective. A brand position was formulated and provided clear direction to create a singular name and tagline to best describe who they are and what they offer. Today, 1st Pet Veterinary Centers – The one to call 24/7 – offers primary care, emergency services, and specialty care in surgery, internal medicine, and emergency/critical care from three locations. Now, they can easily add locations and leverage the brand equity built by the collective entity.
We don't like to brag… so we'll let others sing our praises:
I was lucky enough to attend your workshop at IVECCS last week and just wanted to extend my thanks for such an invigorating experience. I took a lot away from your session and am really excited to share what I learned with our team here on Vancouver Island. I also really appreciated you letting me pick your brain during Kate Parker’s lecture about your career journey – I hope one day (once I’ve gained a little more street cred) – to be able to invite you to a lecture of my own.
Client Service Team Lead, Central Victoria Veterinary Hospital
It’s challenging enough to market a veterinary practice much less a specialty veterinary practice. Having a firm like BluePrints who know and understand the industry and the nuance of the target audience is priceless. Healthy discussions push the creative and results in a product that is unique and personal. We have had a productive relationship spanning a decade and we are sure it will continue.
Richard Pankowski, DVM
Hospital Administrator, Veterinary Surgical Specialists
BluePrints has been our trusted marketing partner for years. The team at BluePrints is so responsive in helping us with a variety of short and long term marketing solutions. I appreciate the approach and guidance they provide, I would highly recommend them to anyone.
Whitney Durivage, MBA, CVPM
Vice President, Burlington Emergency Veterinary Specialists (BEVS)
Launching Curicyn in 2018, we needed to partner with a marketing company that would help us become a well-known and respected brand in the pet industry. We knew the animal wound care market was saturated, so we needed to set ourselves apart even though our budget was smaller than our competitors. From creating our brand position, building our website, managing our SEO and our social media programs to helping us portray a consistent marketing message, we have achieved our goal with the help of BluePrints.
National Sales and Marketing Director, Curicyn
BluePrints Veterinary Marketing has been a life saver for me and my business. They provide outstanding and personalized service that cannot be matched. As a working veterinarian and business owner there is never enough time in the day to complete everything a business needs on a daily basis, not to mention, keep up with all of the current marketing and social media platforms. BluePrints and their expert team took on all the heavy lifting and made it look effortless. They provide outstanding marketing services while still taking time to check in with you and personalize a plan based on your individual needs. I always felt confident knowing BluePrints was on my team. I would not hesitate to recommend their services!
Lindsay Tangeman, DVM, DACVIM
Board-Certified Veterinary Internist, Veterinary Emergency and Specialty Care (VSEC) Thousand Oaks
I really enjoyed all of your practice tips, attitude, tough love lectures [at ACVC] and you were so much fun to listen to I abandoned all of my other lectures!
Michael Brown, DVM, MS, DACVO
Board-Certified Veterinary Ophthalmologist, Animal Eyes of New Jersey
Thank you for the fantastic job you did presenting at the UC Davis School of Veterinary Medicine Business Certificate course. I’m so lucky to have you as a colleague and friend. I couldn’t be more pleased with how the day went and look forward to seeing the student feedback. You are amazing!
Jim Clark, DVM, MBA
Veterinarian & Entrepreneur, UC Davis School of Veterinary Medicine
Thank you so much for your participation in our SAGE Symposium! The attendees seemed to be engaged and appreciated your information – I was lucky enough to see some of your Dr. Google lecture and really enjoyed it. I think it shines a different mirror on the provision of value and importance of communication. Thank you for your support of continuing education in the San Francisco Bay Area.
Julie D. Smith, DVM, DACVS, CCRT, MBA
Managing Partner, SAGE Veterinary Centers
I have had the great pleasure of working with the BluePrints team on a variety of projects over the past several years. Whether ophthalmology, orthopedics, rehabilitation, or emergency, their expert understanding of the veterinary specialty field is simply unmatched in the industry. Geographically unchallenged, they have demonstrated an ability to positively impact the market response on the east coast and west, as well as in the mountain states. The BluePrints team’s breadth of knowledge is equaled only by their creative versatility and ability to execute boldly or constrained, whichever is needed. They are a delight to work with and I look forward to many more years of collaboration and enthusiastically recommend them without reservation or hesitation.
CEO, Beacon Veterinary Specialists and Animal Eye Care
Robin was instrumental in helping us evaluate property, design our new facility, and hire our manager. Then, through strategic marketing efforts, her team helped us implement tools and tactics that opened up new referring veterinary partnerships, and created greater awareness in our community of the emergency services we offer. Now we are looking at expanding! BluePrints understands our needs like no other agency could. Thank you!
Diane Johnson, DVM and Tania Marchand, MD
Practice Owners, Animal Emergency Hospital Volusia
The Discovery process was vital to really help define what we were looking for and how we wanted to be represented. The end result was exactly what we wanted – the look, feel, messaging and emotion. BluePrints provided excellent value and the process was well worth all of it. Now everything we do has a very defined purpose which makes it easy to communicate to the team and gain buy-in – a challenge for any hospital with over 100 team members.
Daniel Stobie, DVM, MS, DACVS
Chief of Staff, Practice Owner, NorthStar VETS
BluePrints is much more than a marketing firm; it is a talented group of people who know and love the veterinary profession and have extensive knowledge of our constituency. Robin and her team became an integral part of our hospital and we quickly began to consult with them on a broad range of management issues. We are very pleased with our decision to work with BluePrints and are excited about our future with them on our team. They get results!
Roger Fingland, DVM, MBA, DACVS
Former Executive Associate Dean, Kansas State University Veterinary Health Center
We are definitely growing, thanks in no small measure to the efforts of you and the BluePrints staff. Thanks for everything you and your team do for us.
Jeff Stallings, DVM, DACVS
Practice Owner, The COVE
Thank you so much – for your time and your expertise. I am SO glad we are working with you. I’m a big believer in collaborating with the right people for better outcomes.
Susan G. Hackner, BVSc, MRCVS, DACVIM (SAIM), DACVECC
COO and Chief Medical Officer, Cornell University Veterinary Specialists
I love it. The written captions are just amazing. I do not know how anyone would not want to come here after reading this.
Jacob Odders, DVM, DACVS
Practice Owner, Lakeshore Veterinary Specialists
I wanted to personally thank you for all of the hard work and dedication of the team in creating a fantastic web presence for PetCure Oncology. I love the outcome and think it represents the company perfectly. Thanks for all that you do for us.
Scott D. Milligan
CEO, PetCure Oncology
BluePrints has overseen the development of our world-class logo, practice brochure, and our printing needs. The quality of the service and product has been excellent. Robin stays in contact with me and makes suggestions that are important to my future marketing needs. While I focus on specialty veterinary dentistry, I can rely on BluePrints to oversee my marketing. Robin is a trusted and vital member of my business cabinet.
Thomas P. Chamberlain, MS, DVM, DAVDC (retired)
DVM Diplomate of the American Veterinary Dental College Practice Owner, Animal Dentistry & Oral Surgery
In regards to the general business education knowledge that we received, I in particular enjoyed meeting with BluePrints Veterinary Marketing. This company is a marketing agency that deals specifically with veterinary hospitals. It turns out that marketing is a lot more in-depth than simply putting a picture of your clinic in the local newspaper; rather, it is a process with multiple parameters that must all come together in order to be successful. Some of these parameters that we discussed were how to manage your social media accounts, how to get into contact with your local television news stations (as well as how to manage yourself on camera), how to design pamphlets for your lobby, and much more.
Nationwide Extern – Erin Tolson
4th year veterinary student at Texas A & M
THANK YOU so much for having us to your office on June 6th. The whole experience was AMAZING, and we are delighted to officially include BluePrints in our Vet Student Externship Program each summer going forward! Words cannot fully express how impressed I was with Robin Brogdon and her team!
Carol McConnell, DVM, MBA
Chief Medical Officer, Nationwide
Our Awards & Recognitions
|Vetty Awards Winner 2021||VECCS Recruitment Ad - Silver Award||Animal Emergency Hospital Volusia|
|Vetty Awards Winner 2021||Tradeshow Booth Graphics - Bronze Award||Curicyn|
|Vetty Awards Winner 2021||Website Design - Bronze Award||Nora Veterinary Hospital|
|Vetty Awards Winner 2021||Facebook Carousel - Bronze Award||Nora Veterinary Hospital|
|Vetty Awards Winner 2021||Pulse Magazine (SCVMA) Ad - Bronze Award||Veterinary Emergency and Specialty Care (VSEC)|
|Vetty Awards Winner 2021||AZVMA Full Page Ad - Bronze Award||1st Pet Veterinary Centers|
|Summit Creative Awards 2020||Bronze Poster Single||National Veterinary Associates (NVA)|
|Summit Creative Awards 2020||Silver Coronavirus Response Campaign||Veterinary Specialty and Emergency Center Thousand Oaks (VSEC)|
|Summit Creative Awards 2020||Bronze Coronavirus Response - Campaign||Advanced Veterinary Specialty Group (AVSG)|
|Summit Creative Awards 2020||Bronze Coronavirus Response - Campaign||Burlington Emergency Veterinary Specialists (BEVS)|
|Summit Creative Awards 2020||Bronze Industry Self-Promotion Website/Interactive Media||BluePrints Veterinary Marketing Group|
|Summit Creative Awards 2020||Silver Card/Announcement/Invitation||Monarch Pet Memorial Services|
|Vetty Awards Winner 2020||In-Clinic Poster Design - Bronze||National Veterinary Associates (NVA)|
|Vetty Awards Winner 2020||Brochure Design - Bronze||Southeast Veterinary Anesthesia Services|
|Vetty Awards Winner 2020||Website Design - Silver Award||Curicyn|
|Vetty Awards Winner 2020||Website Design - Silver Award||Bayou City Mobile Veterinary Specialists|
|Orange County Business Journal||Top Ad Agencies - #50||BluePrints Veterinary Marketing Group|
|Orange County Business Journal||Top Ad Agencies - #51||BluePrints Veterinary Marketing Group|
|Graphic Design USA||Health + Wellness Design Award||1st Pet Veterinary Centers - Internal Medicine Recruitment Poster|
|Graphic Design USA||Health + Wellness Design Award||Burlington Emergency & Veterinary Specialists (BEVS) - Logo Design|
|Graphic Design USA||Health + Wellness Design Award||TrueCare For Pets - Logo Design|
|Vetty Awards Winner||Surgeon Recruitment Poster - Silver Award||Burlington Emergency & Veterinary Specialists|
|Women in the Pet Industry||Woman of the Year Nomination – Entrepreneur||Robin Brogdon|
|ACVIM Foundation||Distinguished Service Award||Robin Brogdon|
|Orange Coast Magazine||Featured in "Faces of Orange County"||Robin Brogdon|
|Summit International Design Awards||Recruitment Direct Mailer - Silver Award||Desert Veterinary Medical Specialists|
|Summit International Design Awards||Presentation Folder & Brochure - Silver Award||Animal Eye Care|
|Summit International Design Awards||Media Kit - Bronze Award||Care Center|
|Summit International Design Awards||Website Design & Programming - Bronze Award||Animal Surgical Clinic of Seattle|
|Orange County Business Journal||Top Ad Agencies||BluePrints|
|Summit International Design Awards||Consumer Newspaper Advertising - Bronze Award||Veterinary Health Center at KSU|
|Graphic Design USA||Consumer Newspaper Advertising||Veterinary Health Center at KSU|
|Graphic Design USA||Website Design & Programming||PetCure Oncology|
|Graphic Design USA||Poster||1st Pet Veterinary Centers|
|Graphic Design USA||Recruitment Direct Mailer||NorthStar VETS|
|Orange County Business Journal||Women in Business Award||Robin Brogdon - Nominee|
|Orange County Business Journal||Top Ad Agencies||BluePrints|