By Linda Kaplan, MHA I love to read. I love to learn. And I love to be inspired by those who have mastered their craft. In my world of marketing, there is a plethora of literature to marinate in…and, as we all know, only so many hours in a day to indulge. Being forced to... Read More
“practice management” Tagged Posts
By Robin Brogdon, MA, CEO Several years ago, I wrote an article for Marketecture Digest on my experience visiting five different specialty practices for my dog Maddie and spending $5000. I wanted everyone to understand the experience from a pet owner’s perspective. And because I have... Read More
Dear Dr. Noah Lot, It has been really tough to work in the clinic for the past few months. The team is exhausted! Does saying Thank You to my team even suffice anymore?
Dear Dr. Noah Lot, It has been really tough to work in the clinic for the past few months. The team is exhausted! Does saying Thank You to my team even suffice anymore? - Amanda F., Veterinary Practice Manager Dear Amanda, Importantly, THANK YOU for your very important... Read More
No one really wants to be a client and bring in their precious pet. If they must visit you, they want to be ‘Jenny Miller’ or known by their pet’s name. Think about it, business can be impersonal enough without COVID. Add in no face-to-face contact and it becomes much more... Read More
You finally got serious and hired a real manager for your clinic. Congrats and what a relief! A few years later, you find that they appear to be overwhelmed and are not moving the practice forward, seeming to barely tread water. Now you’re not sure if they are the right manager. Has... Read More
By Robin Brogdon, MA, President We express our thanks and gratitude more in the last 30 days of year than at any other time. But if we’re really that grateful, shouldn’t we express it more frequently? Do you really want your team to wait 11 months before you acknowledge them in a... Read More