Image: BluePrints Veterinary Marketing Group

“marketing” Tagged Posts

Image: A Kinder, Gentler Campaign

A Kinder, Gentler Campaign

October 6, 2020

Over the past few months, we have seen an increase in negative behavior displayed by some pet owners at veterinary clinics. This has included a lack of support for curbside service, impatience, and sometimes just being flat out rude to the point of teams feeling threatened – in... Read More

Image: Cultivate Stronger Customer Bonds

Cultivate Stronger Customer Bonds

October 6, 2020

🎶…People – People Who Need People (And Pets) 🎶 Only people of a certain age will get this reference, but the main idea is that we need people (pet owners) to need us (veterinary practices) and not just need us – want us! So today, I wanted to share some thoughts on... Read More

Image: How To Shift Your Marketing Efforts During the COVID-19 Crisis

How To Shift Your Marketing Efforts During the COVID-19 Crisis

March 31, 2020

COVID-19 is a major healthcare crisis that has taken the entire world by storm. Right now, your pet parents and referring DVMs need to know if/when you are open for business so effective communication is a must. Every veterinary hospital and practice is unique, but here are some... Read More

Image: How Your Veterinary Emergency Practice Can Survive During the Coronavirus Storm
Image: Branding 101 – More than a Logo

Branding 101 – More than a Logo

March 3, 2020

What is a brand? Why does my veterinary specialty practice need one? And how do I create a brand or refresh the one we already have? Wouldn’t it be nice if you could just hang a “We’re Open” sign in the window and clients would just show up, know what you do, and how great... Read More

Image: A New Year Brings Great Changes and a Renewed Commitment

A New Year Brings Great Changes and a Renewed Commitment

January 2, 2020

By Linda Kaplan, MHA   A few weeks ago, my neighbor went outside at 7:00 am to walk her dog. Across the street, she heard a ‘meow’ and saw a stray kitten searching for help. She crossed the street and scooped up the tiny cat to provide warmth and security. I soon... Read More