“marketing” Tagged Posts

Image: How Animals Can Remind Us About Great Marketing Techniques

How Animals Can Remind Us About Great Marketing Techniques

May 26, 2021

By: Linda Kaplan, MHA, President One of the most important moments in marketing is when you have an opportunity to meet your client in person. That impression, that moment, whether it’s the first or the 100th time you’ve seen them, will set the expectation and the tone for the... Read More

Image: Dr. Noah Lot – Building a Marketing Budget

Dr. Noah Lot – Building a Marketing Budget

March 4, 2021

Dear Dr. Noah Lot: How much should I budget for marketing my veterinary practice? - Jennifer, Practice Manager, Emergency and Specialty Hospital   Dear Jennifer, Thank you for asking that very important question! As a very general rule throughout the veterinary... Read More

Image: How to Get Your Veterinary Practice to Rank on Page 1 of Google

How to Get Your Veterinary Practice to Rank on Page 1 of Google

March 4, 2021

By Deanna Hendrick, MCM, Director of Digital Marketing You've finally launched your veterinary practice's new website. It has user-friendly navigation, fantastic photos of your best-looking pet patients, and informative and engaging content. So, you do a quick search to see it... Read More

Image: Nightstand Inspiration

Nightstand Inspiration

February 3, 2021

By Linda Kaplan, MHA I love to read. I love to learn. And I love to be inspired by those who have mastered their craft. In my world of marketing, there is a plethora of literature to marinate in…and, as we all know, only so many hours in a day to indulge. Being forced to... Read More

Image: Veterinary Marketing Planning for 2021 – The Road to Recovery

Veterinary Marketing Planning for 2021 – The Road to Recovery

November 12, 2020

By Linda Kaplan, MHA, President This time of year is when we often take a moment to breathe with our clients and carve out strategies and tactics for the coming year. This year, we’re in a bit of an abyss due to the changes that the COVID-19 pandemic has brought to the veterinary... Read More

Image: A Kinder, Gentler Campaign

A Kinder, Gentler Campaign

October 6, 2020

Over the past few months, we have seen an increase in negative behavior displayed by some pet owners at veterinary clinics. This has included a lack of support for curbside service, impatience, and sometimes just being flat out rude to the point of teams feeling threatened – in... Read More