“marketing” Tagged Posts

Image: Dr. Noah Lot – Building a Marketing Budget

Dr. Noah Lot – Building a Marketing Budget

March 4, 2021

Dear Dr. Noah Lot: How much should I budget for marketing my veterinary practice? - Jennifer, Practice Manager, Emergency and Specialty Hospital   Dear Jennifer, Thank you for asking that very important question! As a very general rule throughout the veterinary... Read More

Image: How to Get Your Veterinary Practice to Rank on Page 1 of Google

How to Get Your Veterinary Practice to Rank on Page 1 of Google

March 4, 2021

By Deanna Hendrick, MCM, Director of Digital Marketing You've finally launched your veterinary practice's new website. It has user-friendly navigation, fantastic photos of your best-looking pet patients, and informative and engaging content. So, you do a quick search to see it... Read More

Image: Nightstand Inspiration

Nightstand Inspiration

February 3, 2021

By Linda Kaplan, MHA I love to read. I love to learn. And I love to be inspired by those who have mastered their craft. In my world of marketing, there is a plethora of literature to marinate in…and, as we all know, only so many hours in a day to indulge. Being forced to... Read More

Image: Veterinary Marketing Planning for 2021 – The Road to Recovery

Veterinary Marketing Planning for 2021 – The Road to Recovery

November 12, 2020

By Linda Kaplan, MHA, President This time of year is when we often take a moment to breathe with our clients and carve out strategies and tactics for the coming year. This year, we’re in a bit of an abyss due to the changes that the COVID-19 pandemic has brought to the veterinary... Read More

Image: A Kinder, Gentler Campaign

A Kinder, Gentler Campaign

October 6, 2020

Over the past few months, we have seen an increase in negative behavior displayed by some pet owners at veterinary clinics. This has included a lack of support for curbside service, impatience, and sometimes just being flat out rude to the point of teams feeling threatened – in... Read More

Image: Cultivate Stronger Customer Bonds

Cultivate Stronger Customer Bonds

October 6, 2020

????…People – People Who Need People (And Pets) ???? Only people of a certain age will get this reference, but the main idea is that we need people (pet owners) to need us (veterinary practices) and not just need us – want us! So today, I wanted to share some thoughts on... Read More