Image: BluePrints Veterinary Marketing Group

“marketing” Tagged Posts

Image: How To Shift Your Marketing Efforts During the COVID-19 Crisis

How To Shift Your Marketing Efforts During the COVID-19 Crisis

March 31, 2020

COVID-19 is a major healthcare crisis that has taken the entire world by storm. Right now, your pet parents and referring DVMs need to know if/when you are open for business so effective communication is a must. Every veterinary hospital and practice is unique, but here are some... Read More

Image: How Your Veterinary Emergency Practice Can Survive During the Coronavirus Storm
Image: Branding 101 – More than a Logo

Branding 101 – More than a Logo

March 3, 2020

What is a brand? Why does my veterinary specialty practice need one? And how do I create a brand or refresh the one we already have? Wouldn’t it be nice if you could just hang a “We’re Open” sign in the window and clients would just show up, know what you do, and how great... Read More

Image: A New Year Brings Great Changes and a Renewed Commitment

A New Year Brings Great Changes and a Renewed Commitment

January 2, 2020

By Linda Kaplan, MHA   A few weeks ago, my neighbor went outside at 7:00 am to walk her dog. Across the street, she heard a ‘meow’ and saw a stray kitten searching for help. She crossed the street and scooped up the tiny cat to provide warmth and security. I soon... Read More

Image: What Marketing and Weight Loss Have in Common

What Marketing and Weight Loss Have in Common

December 29, 2017

By Linda Kaplan, MHA, Vice President   January 1. Dear Diary, THIS is the year I’m going to make it happen. THIS year is going to be different. I’m finally committed. Things have GOT to change…I simply can’t keep doing things this way. I know I can do this – I’ll... Read More

Image: The Value of Having a Brand, Not Just a Practice (Part 1)

The Value of Having a Brand, Not Just a Practice (Part 1)

August 15, 2014

By Linda Kaplan, MHA Branding is one of the most important aspects of any business, large or small, retail or B2B (business to business). But what exactly does "branding" mean? How does it affect a small business like yours? And what are the most important things you should consider... Read More