“marketing plan” Tagged Posts

Image: Veterinary Marketing Planning for 2021 – The Road to Recovery

Veterinary Marketing Planning for 2021 – The Road to Recovery

November 12, 2020

By Linda Kaplan, MHA, President This time of year is when we often take a moment to breathe with our clients and carve out strategies and tactics for the coming year. This year, we’re in a bit of an abyss due to the changes that the COVID-19 pandemic has brought to the veterinary... Read More

Image: What Marketing and Weight Loss Have in Common

What Marketing and Weight Loss Have in Common

December 29, 2017

By Linda Kaplan, MHA, Vice President   January 1. Dear Diary, THIS is the year I’m going to make it happen. THIS year is going to be different. I’m finally committed. Things have GOT to change…I simply can’t keep doing things this way. I know I can do this – I’ll... Read More