“marketing budget” Tagged Posts

Image: Dr. Noah Lot – Building a Marketing Budget

Dr. Noah Lot – Building a Marketing Budget

March 4, 2021

Dear Dr. Noah Lot: How much should I budget for marketing my veterinary practice? - Jennifer, Practice Manager, Emergency and Specialty Hospital   Dear Jennifer, Thank you for asking that very important question! As a very general rule throughout the veterinary... Read More

Image: Veterinary Marketing Planning for 2021 – The Road to Recovery

Veterinary Marketing Planning for 2021 – The Road to Recovery

November 12, 2020

By Linda Kaplan, MHA, President This time of year is when we often take a moment to breathe with our clients and carve out strategies and tactics for the coming year. This year, we’re in a bit of an abyss due to the changes that the COVID-19 pandemic has brought to the veterinary... Read More