By Linda Kaplan, MHA I love to read. I love to learn. And I love to be inspired by those who have mastered their craft. In my world of marketing, there is a plethora of literature to marinate in…and, as we all know, only so many hours in a day to indulge. Being forced to... Read More
“management” Tagged Posts
No one really wants to be a client and bring in their precious pet. If they must visit you, they want to be ‘Jenny Miller’ or known by their pet’s name. Think about it, business can be impersonal enough without COVID. Add in no face-to-face contact and it becomes much more... Read More
More than anything, your veterinary team wants to help pets and their people. It’s their ‘why.’ The best way to keep morale up at any time is to acknowledge when and how the team has done just that. Even if the end result is a pet lost to illness or euthanasia that was really... Read More
During the 2008 recession, there were many businesses that crumbled, yet there were many that survived and even thrived. In some cases, the product or service they were offering was an unplanned gift to their success such as Domino’s, Netflix and Redbox, AutoZone and O’Reilly. It... Read More
Why is it so difficult to recruit quality veterinarians aside from the obvious low unemployment rate?
Ever notice when you read the DVM classified ads on any of the veterinary websites, they all sound the same? A listing of what services they offer, the type of equipment they have, competitive salary…blah, blah, blah. What is appealing about an ad like that? Would you pick up... Read More
You finally got serious and hired a real manager for your clinic. Congrats and what a relief! A few years later, you find that they appear to be overwhelmed and are not moving the practice forward, seeming to barely tread water. Now you’re not sure if they are the right manager. Has... Read More