By Deanna Hendrick, MCM If your veterinary emergency or specialty practice runs Facebook ads, you have most likely seen this doomsday message from Facebook: "Apple has announced changes with iOS 14 that will impact how we receive and process events from tools like the Facebook... Read More
Dear Dr. Noah Lot: How much should I budget for marketing my veterinary practice? - Jennifer, Practice Manager, Emergency and Specialty Hospital Dear Jennifer, Thank you for asking that very important question! As a very general rule throughout the veterinary... Read More
By Deanna Hendrick, MCM, Director of Digital Marketing You've finally launched your veterinary practice's new website. It has user-friendly navigation, fantastic photos of your best-looking pet patients, and informative and engaging content. So, you do a quick search to see it... Read More
Dear Dr. Noah Lot, Should our veterinary practice be on TikTok? It looks like all the cool kids are doing it. Thanks, Sheila – Lead Technician, Emergency & Specialty Practice Dear Sheila, No, your veterinary practice does not need to be on TikTok. While the... Read More
Dear Dr. Noah Lot, How can our clinic's social media content actually reach pet owners given all the news, viral posts, and paid ads? - Sally from Veterinary Referral Center Dear Sally, An excellent question and a common problem across industries, I have three... Read More
Everyone seems stressed out these days since COVID-19 has made life harder for just about everyone except for maybe cats and dogs. Your veterinary team might feel tired, overworked, and anxious as an essential worker during a health crisis. Your clients are stressed because their... Read More