“COVID-19 communication” Tagged Posts

Image: Veterinary Marketing Planning for 2021 – The Road to Recovery

Veterinary Marketing Planning for 2021 – The Road to Recovery

November 12, 2020

By Linda Kaplan, MHA, President This time of year is when we often take a moment to breathe with our clients and carve out strategies and tactics for the coming year. This year, we’re in a bit of an abyss due to the changes that the COVID-19 pandemic has brought to the veterinary... Read More

Image: This Won’t Be Popular, But…

This Won’t Be Popular, But…

November 12, 2020

By Robin Brogdon, MA, CEO Several years ago, I wrote an article for Marketecture Digest on my experience visiting five different specialty practices for my dog Maddie and spending $5000. I wanted everyone to understand the experience from a pet owner’s perspective. And because I have... Read More

Image: A Kinder, Gentler Campaign

A Kinder, Gentler Campaign

October 6, 2020

Over the past few months, we have seen an increase in negative behavior displayed by some pet owners at veterinary clinics. This has included a lack of support for curbside service, impatience, and sometimes just being flat out rude to the point of teams feeling threatened – in... Read More

Image: Dear Dr. Noah Lot, How do we highlight our veterinary team online?
Image: How to Handle the Influx of Negative Reviews

How to Handle the Influx of Negative Reviews

June 10, 2020

Everyone seems stressed out these days since COVID-19 has made life harder for just about everyone except for maybe cats and dogs. Your veterinary team might feel tired, overworked, and anxious as an essential worker during a health crisis. Your clients are stressed because their... Read More

Image: How To Leverage Email For Your Veterinary Clinic

How To Leverage Email For Your Veterinary Clinic

May 6, 2020

When you have important news or updates to share with your clients or referring veterinary clinics, how do you get the word out? Fax, email, text, social media, or use an app? Several digital tools can help your specialty or referral practice instantly communicate with your pet... Read More