Across the country, veterinary practices – like many other businesses – are moving away from the strict safety protocols they put in place at the height of the COVID-19 pandemic. The decision to reopen, and how to do it, is one each clinic has to make on their own, but one thing... Read More
By: Linda Kaplan, MHA | President One of the most important moments in marketing is when you have an opportunity to meet your client in person. That impression, that moment, whether it’s the first or the 100th time you’ve seen them, will set the expectation and the tone for the... Read More
By Robin Brogdon, MA, CEO Several years ago, I wrote an article for Marketecture Digest on my experience visiting five different specialty practices for my dog Maddie and spending $5000. I wanted everyone to understand the experience from a pet owner’s perspective. And because I have... Read More