Image: BluePrints Veterinary Marketing Group

The Power Of Using A Name

The Power of Using Someone’s Name in Veterinary Medicine

No one really wants to be a client and bring in their precious pet. If they must visit you, they want to be ‘Jenny Miller’ or known by their pet’s name. Think about it, business can be impersonal enough without COVID. Add in no face-to-face contact and it becomes much more challenging to deliver a positive word-of-mouth worthy experience. Being seen, heard, and considered a unique pet parent as opposed to a number, or today’s 2:00 pm appointment is essential if we are to succeed in this service business.

According to Dale Carnegie, “A person’s name is to him or her the sweetest and most important sound in any language.”

What does it mean when someone uses YOUR name?

They are acknowledging YOU. That’s powerful. By using your name, they want your total attention. By using a person’s name, you are telling them how important they are to you. It makes them more engaged in the conversation, and also makes you more invested in that person.

What does it mean when someone doesn’t use your name?

It might make you wonder if they even know your name. Are they interested in what you have to say? Not using someone’s name can also make someone come off as distant, not caring, aloof, superior, or simply that you are not worth their time.

Open the door to a new connection.

A person’s name is the doorway into their world. It has the power to open a connection, a connection to show them who you are, and a connection to show them how you see them. Using a person’s name is a bridge to making an impact in their life. Use it wisely.

So crack open the door to a connection with your client as a means to help their pet by honoring them with a personal approach to communication, beginning with their name.


Categories: Management Posted: Wednesday, June 6, 2020 Tags: , , , ,