Marketing Posts

Image: Why You Shouldn’t Build Your Veterinary Practice Website on Squarespace
Image: The Road to Reopening: How to Communicate Protocol Changes to Your Clients
Image: How Animals Can Remind Us About Great Marketing Techniques

How Animals Can Remind Us About Great Marketing Techniques

May 26, 2021

By: Linda Kaplan, MHA | President One of the most important moments in marketing is when you have an opportunity to meet your client in person. That impression, that moment, whether it’s the first or the 100th time you’ve seen them, will set the expectation and the tone for the... Read More

Image: Veterinary Recruiting Advice from Charlie Brown’s Teacher

Veterinary Recruiting Advice from Charlie Brown’s Teacher

March 18, 2021

By Robin Brogdon, MA, CEO “Wah wah, wah wah, wah wah wah wah.” Want to sound like everyone else? Want to show how boring your veterinary practice is with no clear differentiation? Then make sure your classified ad lists all of your equipment, hours of operation, size of... Read More

Image: Dear Dr. Noah Lot – Building a Marketing Budget

Dear Dr. Noah Lot – Building a Marketing Budget

March 4, 2021

Dear Dr. Noah Lot: How much should I budget for marketing my veterinary practice? - Jennifer, Practice Manager, Emergency and Specialty Hospital   Dear Jennifer, Thank you for asking that very important question! As a very general rule throughout the veterinary... Read More

Image: How to Get Your Veterinary Practice to Rank on Page 1 of Google

How to Get Your Veterinary Practice to Rank on Page 1 of Google

March 4, 2021

By Deanna Hendrick, MCM, Director of Digital Marketing You've finally launched your veterinary practice's new website. It has user-friendly navigation, fantastic photos of your best-looking pet patients, and informative and engaging content. So, you do a quick search to see it... Read More