Marketecture Digest™

Practical marketing advice for building your specialty practice or veterinary business.

Image: The iOS 14 Update & Facebook Ads: What Your Veterinary Specialty Practice Needs to Know
Image: April 1 New Search Engine Algorithm Update Prioritizes Cute Pet Photos!
Image: Veterinary Recruiting Advice from Charlie Brown’s Teacher

Veterinary Recruiting Advice from Charlie Brown’s Teacher

March 18, 2021

By Robin Brogdon, MA, CEO “Wah wah, wah wah, wah wah wah wah.” Want to sound like everyone else? Want to show how boring your veterinary practice is with no clear differentiation? Then make sure your classified ad lists all of your equipment, hours of operation, size of... Read More

Image: Dr. Noah Lot – Building a Marketing Budget

Dr. Noah Lot – Building a Marketing Budget

March 4, 2021

Dear Dr. Noah Lot: How much should I budget for marketing my veterinary practice? - Jennifer, Practice Manager, Emergency and Specialty Hospital   Dear Jennifer, Thank you for asking that very important question! As a very general rule throughout the veterinary... Read More

Image: How to Get Your Veterinary Practice to Rank on Page 1 of Google

How to Get Your Veterinary Practice to Rank on Page 1 of Google

March 4, 2021

By Deanna Hendrick, MCM, Director of Digital Marketing You've finally launched your veterinary practice's new website. It has user-friendly navigation, fantastic photos of your best-looking pet patients, and informative and engaging content. So, you do a quick search to see it... Read More

Image: Celebrating 15 Years 🎉

Celebrating 15 Years 🎉

February 3, 2021

By Robin Brogdon, MA I am not very good at recognizing my own success. I have this irrational fear that if I acknowledge it, it will somehow go away. Perhaps it’s because I just know there is always more to do and to truly succeed you must continue to evolve. Regardless of the... Read More

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Veterinary Publications for Purchase

101 Veterinary Marketing Questions Answered

Reading Time: < 1 minute

Get answers to 101 veterinary marketing questions.

Purchase Book

Blackwell’s Five-Minute Veterinary Practice Management Consult

Reading Time: < 1 minute

Also available in e-book formats.

Purchase Book
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