Marketecture Digest™

Practical marketing advice for building your specialty practice or veterinary business.

Image: How to Get Your Veterinary Practice to Rank on Page 1 of Google

How to Get Your Veterinary Practice to Rank on Page 1 of Google

March 4, 2021

By Deanna Hendrick, MCM, Director of Digital Marketing You've finally launched your veterinary practice's new website. It has user-friendly navigation, fantastic photos of your best-looking pet patients, and informative and engaging content. So, you do a quick search to see it... Read More

Image: Celebrating 15 Years 🎉

Celebrating 15 Years 🎉

February 3, 2021

By Robin Brogdon, MA I am not very good at recognizing my own success. I have this irrational fear that if I acknowledge it, it will somehow go away. Perhaps it’s because I just know there is always more to do and to truly succeed you must continue to evolve. Regardless of the... Read More

Image: Nightstand Inspiration

Nightstand Inspiration

February 3, 2021

By Linda Kaplan, MHA I love to read. I love to learn. And I love to be inspired by those who have mastered their craft. In my world of marketing, there is a plethora of literature to marinate in…and, as we all know, only so many hours in a day to indulge. Being forced to... Read More

Image: Dear Dr. Noah Lot – The Case Against TikTok

Dear Dr. Noah Lot – The Case Against TikTok

February 3, 2021

Dear Dr. Noah Lot, Should our veterinary practice be on TikTok? It looks like all the cool kids are doing it. Thanks, Sheila – Lead Technician, Emergency & Specialty Practice   Dear Sheila, No, your veterinary practice does not need to be on TikTok. While the... Read More

Image: Veterinary Marketing Planning for 2021 – The Road to Recovery

Veterinary Marketing Planning for 2021 – The Road to Recovery

November 12, 2020

By Linda Kaplan, MHA, President This time of year is when we often take a moment to breathe with our clients and carve out strategies and tactics for the coming year. This year, we’re in a bit of an abyss due to the changes that the COVID-19 pandemic has brought to the veterinary... Read More

Image: This Won’t Be Popular, But…

This Won’t Be Popular, But…

November 12, 2020

By Robin Brogdon, MA, CEO Several years ago, I wrote an article for Marketecture Digest on my experience visiting five different specialty practices for my dog Maddie and spending $5000. I wanted everyone to understand the experience from a pet owner’s perspective. And because I have... Read More

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Veterinary Publications for Purchase

101 Veterinary Marketing Questions Answered

Reading Time: < 1 minute

Get answers to 101 veterinary marketing questions.

Purchase Book

Blackwell’s Five-Minute Veterinary Practice Management Consult

Reading Time: < 1 minute

Also available in e-book formats.

Purchase Book
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