When you have important news or updates to share with your clients or referring veterinary clinics, how do you get the word out? Fax, email, text, social media, or use an app? Several digital tools can help your specialty or referral practice instantly communicate with your pet... Read More
Practical marketing advice for building your specialty practice or veterinary business.
- BluePrints News
- Dr. Noah Lot
- Media Relations
- Practice Management
- rDVM Outreach
- Reputation Management
- Social Media
More than anything, your veterinary team wants to help pets and their people. It’s their ‘why.’ The best way to keep morale up at any time is to acknowledge when and how the team has done just that. Even if the end result is a pet lost to illness or euthanasia that was really... Read More
Dear Dr. Noah Lot, Should our referral practice still print brochures even though most of our information is on our website?
Dear Dr. Noah Lot, Should our referral practice still print brochures even though most of our information is on our website? - Practice Manager of Specialty Veterinary Clinic Dear Practice Manager, In the days of fast-evolving, competitive online marketing, and with the... Read More
Is it week 4? 5? 6? of the COVID-19 nightmare? Guess it depends on where you live, and when you changed your practice’s protocols. Not sure it really matters, however, because for the time being anyway, we’re all navigating this new normal together. Over the past few weeks, we... Read More
COVID-19 is a major healthcare crisis that has taken the entire world by storm. Right now, your pet parents and referring DVMs need to know if/when you are open for business so effective communication is a must. Every veterinary hospital and practice is unique, but here are some... Read More
Dear Dr. Noah Lot, Should we still be posting on social media during the COVID-19 situation? If so, what should we be sharing on social media other than our veterinary hospital is still open? Sincerely, Hospital Administrator, Veterinary Specialty Emergency... Read More