Everyone seems stressed out these days since COVID-19 has made life harder for just about everyone except for maybe cats and dogs. Your veterinary team might feel tired, overworked, and anxious as an essential worker during a health crisis. Your clients are stressed because their... Read More
Practical marketing advice for building your specialty practice or veterinary business.
- BluePrints News
- Dr. Noah Lot
- Media Relations
- Practice Management
- rDVM Outreach
- Reputation Management
- Social Media
Dear Dr. Noah Lot, It has been really tough to work in the clinic for the past few months. The team is exhausted! Does saying Thank You to my team even suffice anymore?
Dear Dr. Noah Lot, It has been really tough to work in the clinic for the past few months. The team is exhausted! Does saying Thank You to my team even suffice anymore? - Amanda F., Veterinary Practice Manager Dear Amanda, Importantly, THANK YOU for your very important... Read More
No one really wants to be a client and bring in their precious pet. If they must visit you, they want to be ‘Jenny Miller’ or known by their pet’s name. Think about it, business can be impersonal enough without COVID. Add in no face-to-face contact and it becomes much more... Read More
When you have important news or updates to share with your clients or referring veterinary clinics, how do you get the word out? Fax, email, text, social media, or use an app? Several digital tools can help your specialty or referral practice instantly communicate with your pet... Read More
More than anything, your veterinary team wants to help pets and their people. It’s their ‘why.’ The best way to keep morale up at any time is to acknowledge when and how the team has done just that. Even if the end result is a pet lost to illness or euthanasia that was really... Read More
Dear Dr. Noah Lot, Should our referral practice still print brochures even though most of our information is on our website?
Dear Dr. Noah Lot, Should our referral practice still print brochures even though most of our information is on our website? - Practice Manager of Specialty Veterinary Clinic Dear Practice Manager, In the days of fast-evolving, competitive online marketing, and with the... Read More