Marketecture Digest™

Practical marketing advice for building your specialty practice or veterinary business.

Image: Dear Dr. Noah Lot – Should We Hire a Recruiter?

Dear Dr. Noah Lot – Should We Hire a Recruiter?

July 28, 2021

Dear Dr. Noah Lot: We are in serious need of additional staff, including veterinarians and technicians. We don’t have time to be doing tons of outreach to try and find good candidates. Should we hire a recruiter? Place ads on social media? How can we find qualified help – fast?... Read More

Image: Why You Shouldn’t Build Your Veterinary Practice Website on Squarespace
Image: ENOUGH! Helping a Veterinary Practice Take a Public Stand Against Rude and Irrational Pet Parents
Image: The Road to Reopening: How to Communicate Protocol Changes to Your Clients
Image: How Animals Can Remind Us About Great Marketing Techniques

How Animals Can Remind Us About Great Marketing Techniques

May 26, 2021

By: Linda Kaplan, MHA | President One of the most important moments in marketing is when you have an opportunity to meet your client in person. That impression, that moment, whether it’s the first or the 100th time you’ve seen them, will set the expectation and the tone for the... Read More

Image: Dear Dr. Noah Lot – Responding to Online Reviews

Dear Dr. Noah Lot – Responding to Online Reviews

May 26, 2021

Dear Dr. Noah Lot, Do I really need to respond to all online reviews for our veterinary practice? Even the horrible 1-star reviews that aren't true? - John, Veterinary Specialty Emergency Center Yes, John, it is crucial to respond to ALL online reviews – the good, bad, and ugly. We... Read More

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Veterinary Publications for Purchase

101 Veterinary Marketing Questions Answered

Reading Time: < 1 minute

Get answers to 101 veterinary marketing questions.

Purchase Book

Blackwell’s Five-Minute Veterinary Practice Management Consult

Reading Time: < 1 minute

Also available in e-book formats.

Purchase Book
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