Image: BluePrints Veterinary Marketing Group

Marketecture Digest™

Practical marketing advice for building your specialty practice or veterinary business.

Image: A Kinder, Gentler Campaign

A Kinder, Gentler Campaign

October 6, 2020

Over the past few months, we have seen an increase in negative behavior displayed by some pet owners at veterinary clinics. This has included a lack of support for curbside service, impatience, and sometimes just being flat out rude to the point of teams feeling threatened – in... Read More

Image: Cultivate Stronger Customer Bonds

Cultivate Stronger Customer Bonds

October 6, 2020

🎶…People – People Who Need People (And Pets) 🎶 Only people of a certain age will get this reference, but the main idea is that we need people (pet owners) to need us (veterinary practices) and not just need us – want us! So today, I wanted to share some thoughts on... Read More

Image: Dear Dr. Noah Lot, How do we highlight our veterinary team online?
Image: How to Handle the Influx of Negative Reviews

How to Handle the Influx of Negative Reviews

June 10, 2020

Everyone seems stressed out these days since COVID-19 has made life harder for just about everyone except for maybe cats and dogs. Your veterinary team might feel tired, overworked, and anxious as an essential worker during a health crisis. Your clients are stressed because their... Read More

Image: Dear Dr. Noah Lot,  It has been really tough to work in the clinic for the past few months. The team is exhausted! Does saying Thank You to my team even suffice anymore?
Image: The Power Of Using A Name

The Power Of Using A Name

June 10, 2020

No one really wants to be a client and bring in their precious pet. If they must visit you, they want to be ‘Jenny Miller’ or known by their pet’s name. Think about it, business can be impersonal enough without COVID. Add in no face-to-face contact and it becomes much more... Read More


Veterinary Publications for Purchase

101 Veterinary Marketing Questions Answered

Get answers to 101 veterinary marketing questions.

Purchase Book

Blackwell’s Five-Minute Veterinary Practice Management Consult

Also available in e-book formats.

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