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Marketecture Digest™

Practical marketing advice for building your specialty practice or veterinary business.

Image: How to Handle the Influx of Negative Reviews

How to Handle the Influx of Negative Reviews

June 10, 2020

Everyone seems stressed out these days since COVID-19 has made life harder for just about everyone except for maybe cats and dogs. Your veterinary team might feel tired, overworked, and anxious as an essential worker during a health crisis. Your clients are stressed because their... Read More

Image: Dear Dr. Noah Lot,  It has been really tough to work in the clinic for the past few months. The team is exhausted! Does saying Thank You to my team even suffice anymore?
Image: The Power Of Using A Name

The Power Of Using A Name

June 10, 2020

No one really wants to be a client and bring in their precious pet. If they must visit you, they want to be ‘Jenny Miller’ or known by their pet’s name. Think about it, business can be impersonal enough without COVID. Add in no face-to-face contact and it becomes much more... Read More

Image: How To Leverage Email For Your Veterinary Clinic

How To Leverage Email For Your Veterinary Clinic

May 6, 2020

When you have important news or updates to share with your clients or referring veterinary clinics, how do you get the word out? Fax, email, text, social media, or use an app? Several digital tools can help your specialty or referral practice instantly communicate with your pet... Read More

Image: How To Keep Veterinary Staff Morale Up During These Challenging Times
Image: Dear Dr. Noah Lot,  Should our referral practice still print brochures even though most of our information is on our website?
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Veterinary Publications for Purchase

101 Veterinary Marketing Questions Answered

Get answers to 101 veterinary marketing questions.

Purchase Book

Blackwell’s Five-Minute Veterinary Practice Management Consult

Also available in e-book formats.

Purchase Book
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