One day in December of 2001, we noticed a lump on the neck of our mixed breed rescue, Super, a Golden Retriever, Lab mix. After a visit to the vet and an aspirate sent to the lab, a diagnosis of lymphoma was confirmed. We were then referred to a veterinary oncologist – to which I said, “A what?” Of course you hear it every day. Even as the daughter of a human specialist and a devoted mom of dogs only (no human kids), I was simply bowled over that there were specialists for pets. Sadly, this story did not end well. After five short weeks of a chemotherapy regimen, we chose to euthanize our first-born dog as a married couple because remission was not attained and he was not responding well to treatment.
But there clearly was another more uplifting outcome to be had from this sad tale. Two weeks later, I went to work for the oncologist and started a new career in veterinary medicine! With a background in marketing, management, and mutt rescuing, the challenge was very much right up my alley.
After three years as the administrator for the oncology group, I became the Executive Director for City of Angels Veterinary Specialty Center and was largely responsible for building a 30,000 square foot multi-specialty facility in suburban Los Angeles with five independently owned practices as tenants. Suffice it to say that I spent countless hours on the 405 freeway commuting 3-4 hours a day in the name of specialty care. During this time, my advocacy for awareness and access to specialty care grew exponentially. In less than two years, City of Angels was fully operational and I was ready for my next project.
In 2007, I launched my own marketing agency, BluePrints – to help more referral practices and animal health companies expand their reach. Because at the end of the day, everything we do at BluePrints to assist our clients is motivated by the end recipient – the pet and its family. It’s our way to serve the companion animals we love so much. And every single one of us here has a story to tell. This is mine – I’d love to hear yours.
– Robin Brogdon, Founder and CEO
Commitment to the Industry
There are endless ways to participate in advancing the health and wellness of our pets and patients. Here are a few of the places we donate time, money, and support.
Collaborative Care Coalition (CCC)
Collaborative Care Coalition (Formerly known as VetSOAP) – Robin Brogdon, MA – Founder, Past-President
ACVIM Foundation Memorial and Recognition Program
Robin Brogdon, MA, Board of Directors 2009-2015 – the first non-veterinarian to serve on the BOD
AAHA Specialty Accreditation
Task Force Member
AAHA Referral Guidelines
Task Force Member
IVECCS Practice Management
Past Chair of the Communications Committee, Member 2007-Present
Southern California Veterinary Medical Association Member, Member 2005-Present
Best Friends Animal Society
Volunteer at the sanctuary in Kanab, Utah
Not One More Vet
Nationwide Veterinary Student Externship Program
Annual participants, offering marketing and business education to veterinary students
Petplan Veterinary Awards
Robin Brogdon, MA, Judge and Presenter
Collaborative Care Coalition (Formerly VetSOAP)
There are Many Benefits to Collaboration
Collaboration is good for primary care practices, specialty hospitals, the veterinary industry, pet owners and most of all, pets! For more information on how you can help build awareness of the benefits of co-managed care, please visit Collaborative Care Coalition‘s website to learn more.
BluePrints Veterinary Marketing Group is proud to be an affiliate member of the Independent Veterinary Practitioners Association (IVPA).