November 2020 Posts

Image: Veterinary Marketing Planning for 2021 – The Road to Recovery

Veterinary Marketing Planning for 2021 – The Road to Recovery

November 12, 2020

By Linda Kaplan, MHA, President This time of year is when we often take a moment to breathe with our clients and carve out strategies and tactics for the coming year. This year, we’re in a bit of an abyss due to the changes that the COVID-19 pandemic has brought to the veterinary... Read More

Image: This Won’t Be Popular, But…

This Won’t Be Popular, But…

November 12, 2020

By Robin Brogdon, MA, CEO Several years ago, I wrote an article for Marketecture Digest on my experience visiting five different specialty practices for my dog Maddie and spending $5000. I wanted everyone to understand the experience from a pet owner’s perspective. And because I have... Read More

Image: Dear Dr. Noah Lot – How to Cut Through the Digital Clutter with Meaningful Content