Click on a logo to see various projects we've completed for select clients.Scroll
Kansas State University Department of Clinical Sciences: Mobile Van Design
Challenge: Design a mobile van wrap that promotes the medical care KSU will give to shelter pets across the state to make more animals ready for adoption. Acknowledge the donors who make this service available while also providing a teaching opportunity and experience for the veterinary students who help staff the van.
Solution: Utilize the KSU mascot, the power cat, for instant recognition as a K-State vehicle. Brand the van “K-State Mobile Surgery Unit” and include the slogan “Future vets helping future pets”. Along with the Veterinary Health Center logo and images of a dog and cat, the design makes clear what services are offered and by whom.
Care Center – Ohio: Media Kit
Challenge: Create greater awareness of Care Centers’ services by building relationships with the media and providing them with easy access to accurate information and key personnel.
Solution: Develop an online media kit available to any and all media as a means to gain greater coverage to showcase new technologies, patient success stories, specialized treatment highlights, the life-saving blood bank, and other service to the community.
1st Pet Veterinary Centers: Rename and rebrand multiple locations into one
Challenge: Three practices in the Phoenix Valley had three different names but the same ownership. Client wanted to leverage the power of a larger entity and take advantage of economies of scale with one name, brand, website, and marketing plan.
Solution: Through a Discovery process, we evaluated the brand aspirations and goals for the company, gained a solid understanding of how they wished to be perceived, and how they functioned from a cultural perspective. A brand position was formulated and provided clear direction to create a singular name and tagline to best describe who they are and what they offer. Today, 1st Pet Veterinary Centers – The one to call 24/7 – offers primary care, emergency services, and specialty care in surgery, internal medicine, and emergency/critical care from three locations. Now, they can easily add locations and leverage the brand equity built by the collective entity.
Animal Surgical Clinic of Seattle: Website
Challenge: Build a new, responsive website with simpler navigation and user interface to educate pet owners and referring veterinarians about the advanced surgical and rehabilitation services offered by ASCS.
Solution: Invest in professional photography to help tell the story of the dedicated professionals who provide extraordinary care of pets requiring advanced surgery and/or rehabilitation services. Utilize new images along with a fresh new mobile-friendly design that demonstrates the experience one can expect to have when visiting ASCS. Add in an active blog and their work with the zoo for a more complete presentation of why they are the best choice for veterinary surgery and rehabilitation in Seattle and the surrounding communities of the Puget Sound.
We don't like to brag… so we'll let others sing our praises:
Thank you so much for your participation in our SAGE Symposium! The attendees seemed to be engaged and appreciated your information – I was lucky enough to see some of your Dr. Google lecture and really enjoyed it. I think it shines a different mirror on the provision of value and importance of communication. Thank you for your support of continuing education in the San Francisco Bay Area.
Julie D. Smith, DVM, DACVS, CCRT, MBA
Managing Partner, SAGE Veterinary Centers
I have had the great pleasure of working with the BluePrints team on a variety of projects over the past several years. Whether ophthalmology, orthopedics, rehabilitation, or emergency, their expert understanding of the veterinary specialty field is simply unmatched in the industry. Geographically unchallenged, they have demonstrated an ability to positively impact the market response on the east coast and west, as well as in the mountain states. The BluePrints team’s breadth of knowledge is equaled only by their creative versatility and ability to execute boldly or constrained, whichever is needed. They are a delight to work with and I look forward to many more years of collaboration and enthusiastically recommend them without reservation or hesitation.
CEO, Beacon Veterinary Specialists and Animal Eye Care
Robin was instrumental in helping us evaluate property, design our new facility, and hire our manager. Then, through strategic marketing efforts, her team helped us implement tools and tactics that opened up new referring veterinary partnerships, and created greater awareness in our community of the emergency services we offer. Now we are looking at expanding! BluePrints understands our needs like no other agency could. Thank you!
Diane Johnson, DVM and Tania Marchand, MD
Practice Owners, Animal Emergency Hospital Volusia
The Discovery process was vital to really help define what we were looking for and how we wanted to be represented. The end result was exactly what we wanted – the look, feel, messaging and emotion. BluePrints provided excellent value and the process was well worth all of it. Now everything we do has a very defined purpose which makes it easy to communicate to the team and gain buy-in – a challenge for any hospital with over 100 team members.
Daniel Stobie, DVM, MS, DACVS
Chief of Staff, Practice Owner, NorthStar VETS
BluePrints is much more than a marketing firm; it is a talented group of people who know and love the veterinary profession and have extensive knowledge of our constituency. Robin and her team became an integral part of our hospital and we quickly began to consult with them on a broad range of management issues. We are very pleased with our decision to work with BluePrints and are excited about our future with them on our team. They get results!
Roger Fingland, DVM, MBA, DACVS
Former Executive Associate Dean, Kansas State University Veterinary Health Center
Despite 20 years of success, the downturn in the economy created fear and doubt about whether we could continue to service the needs of the pets in our community. BluePrints has helped us to create successful strategies for growth and given us a new confidence to move forward in the midst of an uncertain economy. My only regret is that we didn’t find BluePrints sooner!
Former Administrator, Veterinary Specialties Referral Center
We are definitely growing, thanks in no small measure to the efforts of you and the BluePrints staff. Thanks for everything you and your team do for us.
Jeff Stallings, DVM, DACVS
Practice Owner, The COVE
Thank you so much – for your time and your expertise. I am SO glad we are working with you. I’m a big believer in collaborating with the right people for better outcomes.
Susan G. Hackner, BVSc, MRCVS, DACVIM (SAIM), DACVECC
COO and Chief Medical Officer, Cornell University Veterinary Specialists
I think that this is stunning!!! I am so glad we are working with BluePrints – their ability to get a producible product complete at the first try is most appreciated!! This is an interesting concept that I did not really ever think of but it comes across really well. Great idea.
Brian Teunissen, DVM, DACVS
Practice Owner, Lakeshore Veterinary Specialists
I love it. The written captions are just amazing. I do not know how anyone would not want to come here after reading this.
Jacob Odders, DVM, DACVS
Practice Owner, Lakeshore Veterinary Specialists
I think that does it – from Discovery all the way to website!! The site is amazing! Thank you BOTH from the bottom of my heart. I have branded myself- something that has never really been done before. You both have been a light through this scary process!!! I will absolutely be in touch for future needs.
David Liss, BA, RVT, VTS (ECC, SAIM)
I wanted to personally thank you for all of the hard work and dedication of the team in creating a fantastic web presence for PetCure Oncology. I love the outcome and think it represents the company perfectly. Thanks for all that you do for us.
Scott D. Milligan
CEO, PetCure Oncology
BluePrints has overseen the development of our world-class logo, practice brochure, and our printing needs. The quality of the service and product has been excellent. Robin stays in contact with me and makes suggestions that are important to my future marketing needs. While I focus on specialty veterinary dentistry, I can rely on BluePrints to oversee my marketing. Robin is a trusted and vital member of my business cabinet.
Thomas P. Chamberlain, MS, DVM, DAVDC
DVM Diplomate of the American Veterinary Dental College Practice Owner, Animal Dentistry & Oral Surgery
In regards to the general business education knowledge that we received, I in particular enjoyed meeting with BluePrints Veterinary Marketing. This company is a marketing agency that deals specifically with veterinary hospitals. It turns out that marketing is a lot more in-depth than simply putting a picture of your clinic in the local newspaper; rather, it is a process with multiple parameters that must all come together in order to be successful. Some of these parameters that we discussed were how to manage your social media accounts, how to get into contact with your local television news stations (as well as how to manage yourself on camera), how to design pamphlets for your lobby, and much more.
Nationwide Extern – Erin Tolson
4th year veterinary student at Texas A & M
THANK YOU so much for having us to your office on June 6th. The whole experience was AMAZING, and we are delighted to officially include BluePrints in our Vet Student Externship Program each summer going forward! Words cannot fully express how impressed I was with Robin Brogdon and her team!
Carol McConnell, DVM, MBA
Chief Medical Officer, Nationwide
Our Awards & Recognitions
|Vetty Awards Winner||Surgeon Recruitment Poster - Silver Award||Burlington Emergency & Veterinary Specialists|
|Women in the Pet Industry||Woman of the Year Nomination – Entrepreneur||Robin Brogdon|
|ACVIM Foundation||Distinguished Service Award||Robin Brogdon|
|Orange Coast Magazine||Featured in "Faces of Orange County"||Robin Brogdon|
|Summit International Design Awards||Recruitment Direct Mailer - Silver Award||Desert Veterinary Medical Specialists|
|Summit International Design Awards||Presentation Folder & Brochure - Silver Award||Animal Eye Care|
|Summit International Design Awards||Media Kit - Bronze Award||Care Center|
|Summit International Design Awards||Website Design & Programming - Bronze Award||Animal Surgical Clinic of Seattle|
|Orange County Business Journal||Top Ad Agencies||BluePrints|
|Summit International Design Awards||Consumer Newspaper Advertising - Bronze Award||Veterinary Health Center at KSU|
|Graphic Design USA||Consumer Newspaper Advertising||Veterinary Health Center at KSU|
|Graphic Design USA||Website Design & Programming||PetCure Oncology|
|Graphic Design USA||Poster||1st Pet Veterinary Centers|
|Graphic Design USA||Recruitment Direct Mailer||NorthStar VETS|
|Orange County Business Journal||Women in Business Award||Robin Brogdon - Nominee|
|Orange County Business Journal||Top Ad Agencies||BluePrints|