Nationwide Extern – Erin Tolson
In regards to the general business education knowledge that we received, I in particular enjoyed meeting with BluePrints Veterinary Marketing. This company is a marketing agency that deals specifically with veterinary hospitals. It turns out that marketing is a lot more in-depth than simply putting a picture of your clinic in the local newspaper; rather, it is a process with multiple parameters that must all come together in order to be successful. Some of these parameters that we discussed were how to manage your social media accounts, how to get into contact with your local television news stations (as well as how to manage yourself on camera), how to design pamphlets for your lobby, and much more.