By Linda Kaplan, MHA | President Every veterinary practice has received the occasional 1-star review online or has had in-person confrontations with “that” pet parent – you know, the one who doesn’t follow through on routine care, then berates your staff for making them... Read More
By Jaime Bochet, Account Executive You may think blogging is so 2010, but in fact, a blog can be a valuable marketing tool for your business, if used correctly. Here are our top five reasons why your veterinary business should have a well-written, thoughtful, regularly updated... Read More
Dear Dr. Noah Lot, Should our veterinary practice be on TikTok? It looks like all the cool kids are doing it. Thanks, Sheila – Lead Technician, Emergency & Specialty Practice Dear Sheila, No, your veterinary practice does not need to be on TikTok. While the... Read More
Dear Dr. Noah Lot, How can our clinic's social media content actually reach pet owners given all the news, viral posts, and paid ads? - Sally from Veterinary Referral Center Dear Sally, An excellent question and a common problem across industries, I have three... Read More
Dear Dr. Noah Lot, Should we still be posting on social media during the COVID-19 situation? If so, what should we be sharing on social media other than our veterinary hospital is still open? Sincerely, Hospital Administrator, Veterinary Specialty Emergency... Read More
By Deanna Hendrick, MCM, Digital Project Manager Facebook dropped a bombshell in January by announcing a massive change to the Newsfeed. The social media giant will now prioritize personal content from individuals over business pages and publishers to make the Newsfeed a more... Read More