Across the country, veterinary practices – like many other businesses – are moving away from the strict safety protocols they put in place at the height of the COVID-19 pandemic. The decision to reopen, and how to do it, is one each clinic has to make on their own, but one thing... Read More
Dear Dr. Noah Lot: How much should our practice be spending for a manager? Suzanne D, DVM – Overnight/weekend ER I’m glad you asked. And the answer is, it depends on the skills required to manage your practice today, as well as what skills are necessary to lead it into... Read More
By Linda Kaplan, MHA I love to read. I love to learn. And I love to be inspired by those who have mastered their craft. In my world of marketing, there is a plethora of literature to marinate in…and, as we all know, only so many hours in a day to indulge. Being forced to... Read More
By Robin Brogdon, MA, CEO Several years ago, I wrote an article for Marketecture Digest on my experience visiting five different specialty practices for my dog Maddie and spending $5000. I wanted everyone to understand the experience from a pet owner’s perspective. And because I have... Read More
Dear Dr. Noah Lot, It has been really tough to work in the clinic for the past few months. The team is exhausted! Does saying Thank You to my team even suffice anymore? - Amanda F., Veterinary Practice Manager Dear Amanda, Importantly, THANK YOU for your very important... Read More
No one really wants to be a client and bring in their precious pet. If they must visit you, they want to be ‘Jenny Miller’ or known by their pet’s name. Think about it, business can be impersonal enough without COVID. Add in no face-to-face contact and it becomes much more... Read More