That is a great question and the answer is honestly easier than you may think. It really all boils down to a few steps: Have an interesting, unique, educational, or moving story to share with the viewers, listeners, and/or readers of a news outlet. Know the who, what, why, where,... Read More
By Linda Kaplan, MHA In Part 1 of my article on Media Relations seen in last month's Marketecture Digest, I discussed how and why to develop meaningful and appropriate stories to help increase your chance of "getting the ink" - or being seen in the news. Here in Part 2, I will... Read More
By Linda Kaplan, MHA Our clients frequently ask us how they can get their practice mentioned in the news. The short answer is: "Do you have stories that readers of news organizations would be interested in? And do you have the proper tools ready in which to share those stories... Read More