No one really wants to be a client and bring in their precious pet. If they must visit you, they want to be ‘Jenny Miller’ or known by their pet’s name. Think about it, business can be impersonal enough without COVID. Add in no face-to-face contact and it becomes much more... Read More
By Linda Kaplan, MHA Prior to joining BluePrints Veterinary Marketing Group in 2011, I had over 20 years of experience in marketing for a variety of human healthcare organizations. Marketing hospitals and private practices in severely competitive and ever changing environments was a... Read More
By Linda Kaplan, MHA Branding is one of the most important aspects of any business, large or small, retail or B2B (business to business). But what exactly does "branding" mean? How does it affect a small business like yours? And what are the most important things you should consider... Read More