Image: BluePrints Veterinary Marketing Group

“brand” Tagged Posts

Image: The Value of Having a Brand, Not Just a Practice (Part 2)

The Value of Having a Brand, Not Just a Practice (Part 2)

September 1, 2014

By Linda Kaplan, MHA In last month's Marketecture Digest blog post, we introduced you to the concept of establishing a brand versus simply having a name. To recap, a brand is a psychological, emotional relationship between your practice and your current or prospective clients. It is... Read More

Image: The Value of Having a Brand, Not Just a Practice (Part 1)

The Value of Having a Brand, Not Just a Practice (Part 1)

August 15, 2014

By Linda Kaplan, MHA Branding is one of the most important aspects of any business, large or small, retail or B2B (business to business). But what exactly does "branding" mean? How does it affect a small business like yours? And what are the most important things you should consider... Read More