Image: BluePrints Veterinary Marketing Group

Renita Smith, MBA

Renita Smith is an award-winning strategist and marketer with over 25 years of experience in driving revenue and profitability across a range of industries. Armed with both an undergraduate Economics degree and an MBA from Stanford University, Renita has advised start-up, early-stage, and established ventures on Strategy Development, Brand Positioning, New Product Development, Go-to-Market Strategy, Marketing Communications, Funding, and Market Segmentation. Renita leverages expertise gained from companies such as Procter & Gamble, Citicorp North America, and General Mills, where she was one of a select number of individuals worldwide chosen for the Chairman’s Award for Outstanding Performance.

Renita has served as Strategic Advisor to several start-ups, including one that has developed a diagnostic medical device that can be used during surgery to ensure complete removal of all cancerous tissue surrounding a tumor. Her track record of success includes devising strategy for health care companies in both the human health and the veterinary health spaces. She is passionate about helping more specialty veterinary medical practices thrive… so more animals can thrive!

Born in the South and raised in Los Angeles, Renita has lived all over the country. She enjoys travelling the globe — while reading a historical book about whatever part of the world she is visiting.

Interesting Renita Trivia

She is working on mastering gumbo and jambalaya preparation from her mom, a New Orleans cook who is passing on the art of Southern cooking to the next generation!


Categories: Posted: Tuesday, July 7, 2016