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Marketecture Digest™

Practical marketing advice for building your specialty practice or veterinary business.

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Image: Strategy-Driven Budget Planning  For Referral Hospital Marketing

Strategy-Driven Budget Planning For Referral Hospital Marketing

June 29, 2016

By Linda Kaplan, MHA Yes, I'll fill you in on how much to spend, sort of. Last month, BluePrints conducted an online survey of our database to explore current and future marketing initiatives for referral practices. (Thank you to those who participated!) The results were relatively... Read More

Image: Staying Ahead of the Curve: What Can We Adapt From Human Healthcare Marketing Best Practices?
Image: Six Tips to Manage Your Online Reputation

Six Tips to Manage Your Online Reputation

October 15, 2015

By Sue Kim, Digital Project Manager Psst... did you hear? Clients are talking about you - to their friends, family, and online. You've probably heard that word-of-mouth is the most effective way to gain a new client. And it's even truer now that technology and the Internet are... Read More

Image: The Experience of Being a Client: 5 Specialists Later

The Experience of Being a Client: 5 Specialists Later

February 1, 2015

By Robin Brogdon, MA There are few people who know more about specialty medicine from the perspective of a client. After all, it's how I started my journey into veterinary medicine 15 years ago, with a trip to the veterinary oncologist. I recently took my 14 year-old mixed breed,... Read More

Image: Are You Wearing Too Many Hats at Your Practice?

Are You Wearing Too Many Hats at Your Practice?

November 15, 2014

By Robin Brogdon, MA It's probably a given that we each wear many hats during the course of a typical day at work. The question is: are you wearing the right hat at the right time? Chances are, you aren't always. If you don't know yourself what hat you should be wearing (or what job... Read More

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Veterinary Publications for Purchase

101 Veterinary Marketing Questions Answered

Get answers to 101 veterinary marketing questions.

Purchase Book

Blackwell’s Five-Minute Veterinary Practice Management Consult

Also available in e-book formats.

Purchase Book
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