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Marketecture Digest™

Practical marketing advice for building your specialty practice or veterinary business.

Image: Special Election Edition: Tigger or Fido For President?

Special Election Edition: Tigger or Fido For President?

October 13, 2016

By Linda Kaplan, MHA, Vice President With only weeks to go until the 2016 election season comes to a close (collective groan), we thought we’d step away from the intense human political conversations and provide a little levity with true stories of animals that have “run” for... Read More

Image: Answers to Your Top 7 Digital Marketing Questions

Answers to Your Top 7 Digital Marketing Questions

August 30, 2016

By Sue Kim, Digital Project Manager We receive a lot of questions from our clients on how they can either incorporate digital into their overall marketing plan or improve their current digital marketing. Trends, tools, features, and algorithms seem to be changing constantly so we... Read More

Image: Orange Coast Magazine: The Face of Animal Healthcare Marketing
Image: Strategy-Driven Budget Planning  For Referral Hospital Marketing

Strategy-Driven Budget Planning For Referral Hospital Marketing

June 29, 2016

By Linda Kaplan, MHA Yes, I'll fill you in on how much to spend, sort of. Last month, BluePrints conducted an online survey of our database to explore current and future marketing initiatives for referral practices. (Thank you to those who participated!) The results were relatively... Read More

Image: Staying Ahead of the Curve: What Can We Adapt From Human Healthcare Marketing Best Practices?
Image: Six Tips to Manage Your Online Reputation

Six Tips to Manage Your Online Reputation

October 15, 2015

By Sue Kim, Digital Project Manager Psst... did you hear? Clients are talking about you - to their friends, family, and online. You've probably heard that word-of-mouth is the most effective way to gain a new client. And it's even truer now that technology and the Internet are... Read More

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Veterinary Publications for Purchase

101 Veterinary Marketing Questions Answered

Get answers to 101 veterinary marketing questions.

Purchase Book

Blackwell’s Five-Minute Veterinary Practice Management Consult

Also available in e-book formats.

Purchase Book
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