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Marketecture Digest™

Practical marketing advice for building your specialty practice or veterinary business.

Image: Finding Inspiration Amidst The Chaos

Finding Inspiration Amidst The Chaos

March 30, 2017

By Linda Kaplan, MHA, Vice President Working in specialty medicine can often be overwhelming: patient care, pet owner demands, rDVMs, administration, inventory, equipment, operations, competition, regulations, finance, continuing education, employees, industry consolidation, the... Read More

Image: SEO vs SEM: What’s the Difference and Why Does It Matter To Your Practice?
Image: Staying Afloat in a Tsunami of Consolidation: Only the Strong Survive
Image: Servant Leadership: More Than Thank You and More Valuable Than You Imagine
Image: Special Election Edition: Tigger or Fido For President?

Special Election Edition: Tigger or Fido For President?

October 13, 2016

By Linda Kaplan, MHA, Vice President With only weeks to go until the 2016 election season comes to a close (collective groan), we thought we’d step away from the intense human political conversations and provide a little levity with true stories of animals that have “run” for... Read More

Image: Answers to Your Top 7 Digital Marketing Questions

Answers to Your Top 7 Digital Marketing Questions

August 30, 2016

By Sue Kim, Digital Project Manager We receive a lot of questions from our clients on how they can either incorporate digital into their overall marketing plan or improve their current digital marketing. Trends, tools, features, and algorithms seem to be changing constantly so we... Read More

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Veterinary Publications for Purchase

101 Veterinary Marketing Questions Answered

Get answers to 101 veterinary marketing questions.

Purchase Book

Blackwell’s Five-Minute Veterinary Practice Management Consult

Also available in e-book formats.

Purchase Book
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