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Marketecture Digest™

Practical marketing advice for building your specialty practice or veterinary business.

Image: Four Tips to Outsmart the Facebook Newsfeed Armageddon

Four Tips to Outsmart the Facebook Newsfeed Armageddon

February 19, 2018

By Deanna Hendrick, MCM, Digital Project Manager Facebook dropped a bombshell in January by announcing a massive change to the Newsfeed. The social media giant will now prioritize personal content from individuals over business pages and publishers to make the Newsfeed a more... Read More

Image: What Marketing and Weight Loss Have in Common

What Marketing and Weight Loss Have in Common

December 29, 2017

By Linda Kaplan, MHA, Vice President   January 1. Dear Diary, THIS is the year I’m going to make it happen. THIS year is going to be different. I’m finally committed. Things have GOT to change…I simply can’t keep doing things this way. I know I can do this – I’ll... Read More

Image: Finding Inspiration Amidst The Chaos

Finding Inspiration Amidst The Chaos

March 30, 2017

By Linda Kaplan, MHA, Vice President Working in specialty medicine can often be overwhelming: patient care, pet owner demands, rDVMs, administration, inventory, equipment, operations, competition, regulations, finance, continuing education, employees, industry consolidation, the... Read More

Image: SEO vs SEM: What’s the Difference and Why Does It Matter To Your Practice?
Image: Staying Afloat in a Tsunami of Consolidation: Only the Strong Survive
Image: Servant Leadership: More Than Thank You and More Valuable Than You Imagine
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Veterinary Publications for Purchase

101 Veterinary Marketing Questions Answered

Get answers to 101 veterinary marketing questions.

Purchase Book

Blackwell’s Five-Minute Veterinary Practice Management Consult

Also available in e-book formats.

Purchase Book
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